KPI Scorecard
Measure subscription health and what happens to the merchandise after the box.
Trap Pack should be measured as a membership business, product-development engine and cross-channel merchandising program.
The Founders Drop should establish the first demand, margin and fulfillment baseline. Later cycles should add product-level sell-through and residual-inventory recovery data.
Over time the program should reveal which categories belong primarily in Trap Shop, which accessories move better through GreenPharms and which products deserve larger future runs.
| Question | KPI |
|---|---|
| Is there demand? | Subscribers, one-time buyers, gifts, preorder sell-through, waitlist conversion. |
| Is it profitable? | Pack gross margin, fully landed COGS, shipping, fulfillment and replacement cost. |
| Does it retain? | Renewal rate, churn, prepaid conversion and tenure. |
| Do products graduate? | Pack-tested SKU conversion into repeat retail inventory or reorders. |
| Can residual stock recover? | Residual units, archive sell-through, markdown depth, average realized price and days to sell-through. |
| Which channel wins? | Trap Shop vs. GreenPharms sell-through and gross margin by accessory class. |
| Does it grow the ecosystem? | Referrals, email/SMS growth, unboxings, event conversion and member participation. |
Pitch role
This module holds the fuller rationale behind the main Trap Pack presentation so sourcing, economics, product structure and launch assumptions can be reviewed without overcrowding the one-sheet narrative.
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