Product DemosCross-brand work system
Trap Culture/Trap Pack/Unit Economics

Unit Economics

Price every SKU from landed cost through its worst planned retail outcome.

The model should protect margin at subscription allocation, archive retail and final planned clearance.

Fully landed cost includes product cost, customization, inbound freight and the item’s packaging/handling allocation. MSRP alone is not enough to evaluate whether the buy is safe.

A useful planning formula is minimum selling price = fully landed cost ÷ (1 − target gross margin), adjusted further for channel-specific transaction and fulfillment costs.

  • •Record MSRP / standalone value
  • •Set archive price before launch
  • •Set markdown stages before launch
  • •Set a final clearance floor before the purchase order
  • •Track realized gross margin by Trap Shop and GreenPharms channel
  • •Use sell-through data to improve future buys

Pitch role

This module holds the fuller rationale behind the main Trap Pack presentation so sourcing, economics, product structure and launch assumptions can be reviewed without overcrowding the one-sheet narrative.

Back to Trap Pack presentation

In-house product development

More than a box concept.

Trap Pack demonstrates how an internally developed marketing idea can become a measurable, rollout-ready business product without beginning with a large outside contract.

Complete product thinking

The membership model, offer ladder, monthly concept system, KPI framework and launch path were developed together rather than as disconnected campaign ideas.

Built internally

The strategy and presentation were created in-house instead of being commissioned from an outside agency or product consultancy.

Low-cost validation

A capped Founders Drop provides a practical way to test demand, margin and operations before committing to full monthly scale.

Owned and expandable

Trap Pack can connect with the Trap Culture app, events, content, member data, GP Mart sourcing and future products without depending on a vendor roadmap.

The business value includes not only potential subscription revenue, but also internal ownership, future customization, cross-brand integration and reduced dependence on outside vendors.

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